UTM Builder

Free Google URL Builder to Generate UTM Codes

Fill all the required fields and other campaign information. A final URL with UTM codes will be automatically created.

About UTM Parameters

UTM parameters are tags you add to URLs to track where your website traffic comes from. They help you understand which marketing campaigns, sources, and mediums are driving the most visitors to your site.

UTM Source identifies the website, app, or source (e.g., newsletter, twitter, google).

UTM Medium specifies the marketing medium (e.g., email, social, cpc).

UTM Campaign is the name of your marketing campaign (e.g., promotion, sale).

UTM Content (optional) identifies the specific content that was clicked (e.g., buy-now button, headline).

UTM Term (optional) is used for paid search keywords.